Anything sounds good at 2 am, when you are drifting between half-awake and half-asleep. The fast-talking man in the glowing box speaks of the benefits of a life-changing all-in-one slicer, dicer, and chopper, and it grabs your attention. You reach for a credit card and purchase it right away.
How can you live another day without this miracle device? Once it arrives, you start paying your three monthly installments of $19.99 on a nearly maxed out credit card.
It breaks, and cannot slice onions. You cry yourself to sleep the next time you see that man on television. Next time, you tell yourself, you will do it differently. Then you do it all over again. Well, enter the not-so-new, Internet age, and you have the power of information at your fingertips. Take the extra step to check out As seen on TV reviews that are available online before you call the 800-number blinking on the television.
Report your own experiences
Wonderful, but you have sworn 100 percent off of buying from the television again. Great, now you have the chance to play another role. You can now report your own product-buying experiences in the form of online reviews. As Seen On TV Reviews are something available all over the Internet.
Some people have a good deal of self deprecation in their reviews. They too wonder how they could have fallen for some of the many lies that sell them on products that fell way below expectations. It is their way of recognizing their humanity, and sometimes offering up a good laugh to readers.
Other online reviews are more serious, professional, unemotional, and detached. These are the people who attempt to be as fair and unaffected as possible. Either way, you will gain a good deal of information. People love to share their product horror stories online. If nothing else, you may just stay in bed and head online rather than onto the couch with the glowing box in the early A.M.
The highest and lowest ratings
Find both the highest and lowest ratings on a product. Find out what late-night fast-talkers over-rate their products’ usefulness, quality, function, and looks. Be advised, though, that you will have to apply discernment when reading through reviews. Some people are just annoyed, unhappy, or had the misfortune of being the statistical anomaly for which a skin cream does not work. Say there are 30 reviews of a product and the site gives the overall rating, say 3 stars of 5 stars. Read through some of the 1-star reviews, 5-star reviews, and somewhere in between, with a 3-star rating.
That way you will begin to see the limits and exceptional qualities of the products that are being reviewed. For instance, say there is another onion dicing and slicing product on late-night TV. You need an onion slicer, not the dicing capabilities so much.
Reading reviews reveals that the dicing stinks on the product, but the slicer works great. That is the basic idea of how to make the most of online reviews.